Welcome to Ipsos in Taiwan


Welcome to Ipsos in Taiwan

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975 and listed on the Paris Stock Exchange since 1999, Ipsos has grown into a worldwide research group with a strong presence in all key markets. With offices in 87 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Locally, we have had a presence in Taiwan since 2003 and specialize in researching Advertising, Loyalty, Marketing, and Operations (survey management and data collection). In 2013, we are even awarded ISO 20252:2012, Quality best practice for market researchers. We are here to help you interpret, simulate, and anticipate the needs and reactions of consumers–locally, nationally and globally.


2003年正式在台灣成立營運據點,依循集團統一的政策,專精於品牌傳播、廣告和媒體服務(Ipsos Connect)、行銷研究(Ipsos Marketing)、滿意度與忠誠度研究(Ipsos Loyalty)、資料收集與處理(Ipsos Observer)、汽車及金融服務研究。2013年11月,我們更通過ISO 20252 : 2012,是台灣唯一取得國際市場研究標準認證的市場研究機構。讓我們高品質的專業幫助您洞悉消費者並瞭解市場趨勢,台灣益普索是您企業成長的最佳策略合作夥伴!

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