Welcome to Ipsos in Taiwan

TAIWAN-01

Welcome to Ipsos in Taiwan

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975 and listed on the Paris Stock Exchange since 1999, Ipsos has grown into a worldwide research group with a strong presence in all key markets. With offices in 87 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Locally, we have had a presence in Taiwan since 2003 and specialize in researching Advertising, Loyalty, Marketing, and Operations (survey management and data collection). In 2013, we are even awarded ISO 20252:2012, Quality best practice for market researchers. We are here to help you interpret, simulate, and anticipate the needs and reactions of consumers–locally, nationally and globally.

益普索是由一群熱衷行銷研究及市場調查的專業研究人員創立,我們探討、調查及挑戰傳統,致力挖掘世界千萬人的聲音與想法。1975年在法國成立,1999年在巴黎證券交易所上市,是獨立的公開發行上市公司。我們逐步擴張集團的經營據點,目前已遍布87個國家,專營六大專業研究領域:廣告、消費者忠誠度、行銷、媒體、公共關係和市調管理等等。

2003年正式在台灣成立營運據點,依循集團統一的政策,專精於品牌傳播、廣告和媒體服務(Ipsos Connect)、行銷研究(Ipsos Marketing)、滿意度與忠誠度研究(Ipsos Loyalty)、資料收集與處理(Ipsos Observer)、汽車及金融服務研究。2013年11月,我們更通過ISO 20252 : 2012,是台灣唯一取得國際市場研究標準認證的市場研究機構。讓我們高品質的專業幫助您洞悉消費者並瞭解市場趨勢,台灣易普索是您企業成長的最佳策略合作夥伴!

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