Richard Korn, APAC Director for ViewsCast, tells more about Ipsos’ Voice of the Customer solution.
The automotive field is getting more fiercely competitive, due to the macroeconomic climate and its subsequent impact on car buying. The low volume of automotive transactions reflects the industry’s current trend of pursuing joint ventures and the challenges caused by the European debt crisis.
In Asia Pacific, where demand is dominated by the Chinese market, consumers are maturing and evolving. This means a priority on understanding the key trends that will shape demand over the next decade.
When measurement tools within the business are not used constructively, a CEM tool can quickly be viewed by the agents as another stick by which they can be beaten.