Acceptance of Homosexuality in Taiwan

According to a survey conducted by Ipsos in Taiwan, about half of Taiwanese think homosexuality is morally acceptable, while only about 20% of Taiwanese think it is not. 在台灣,有近五成的人認為同性戀在道德上是可以被接受的,約兩成的人認為在道德上不可以被接受。另外有近三成認為同性戀無關乎道德。

The Thinking to Expand the Value of IoT (Internet of Things)

Internet of Things related business flourishes as 4G LTE internet becomes widely available. IoT applications, including personal wearables, smart homes, smart healthcare, connected cars and so on, are gaining global popularity. Value for IoT industry, according to ITRI IEK, is expected to reach up to$ 133.2B USD by 2020. 隨著4G LTE飆速時代的來臨,物聯網的商機蓬勃發展,國內外物聯網應用愈來愈廣,包含個人穿戴式裝置、智能居家、智慧醫療、智慧汽車…等。工研院IEK更預估2020年物聯網產值上看1,332億美元,相當於新台幣4.37兆元。

Online Security Top of Mind for 18 Year Olds

Perils and Possibilities: Growing Up Online (Ipsos/UNICEF Poll) report delivers findings from UNICEF and Ipsos’ new opinion poll of more than 10,000 18-year-olds from 25 countries reveals young people’s perspectives on the risks they face growing up in an increasingly connected world. 益普索(Ipsos)與聯合國兒童基金會於上個月公布「危險與可能性:成長於網絡的時代」(Perils and Possibilities: Growing up Online)的全球調查報告,針對來自25個國家超過萬名的18歲青少年進行意見調查,瞭解這些成長於網路世界的年輕人,對於在網路當中有可能遇到的風險的看法。

IPSOS Taiwan: YouTube is Taiwan’s Top Destination for Video Content

Online video advertising is the fastest growing ad format in this region, with many brands now including this critical touchpoint as a key element within their campaigns. But more knowledge & insight is required to truly understand the intricate nuances of how viewers receive, and respond, to video advertising. A research study was therefore conducted by Ipsos, with the specific objective to understand how Taiwanese viewers receive, and respond to, video advertising on YouTube, with context & motivations playing a key role. Eye-tracking technology was also leveraged to add neuro-science insights.

在台灣,網路影音廣告是成長最快的一種廣告形式,目前許多品牌在行銷活動或廣告時,都會將網路影音廣告視為關鍵接觸點之一。但是我們需要更多的知識及洞察來了解閱聽人是如何去接收及回應這些影音廣告。因此益普索執行了一項研究,來挖掘台灣閱聽眾是如何接收及回應YouTube網路影音廣告。眼球追蹤技術也讓我們在這次的研究中得到關於神經科學領域的洞察。

Brand Influence in Taiwan? – Chapter 3/3

Within the previous POV article, we shared the top 10 most influential brands in Taiwan. But, we also listed out several brands that significantly jumped up in brand influence from the previous year. This 3rd& final part of this series of POV articles will focus very much on these specific brands, and exactly how they were able to achieve such a significantly uplift in brand influence.
在之前兩篇觀點文章中,我們分享了台灣前十大最具影響力的品牌,也列出了一些在影響力排名上節節攀升的品牌。這一系列觀點文章的第三個章節,也就是最後一個部份,我們將著眼於這幾個品牌如何在影響力上逐年提升。

Brand Influence in Taiwan? – Chapter 3/3

Within the previous POV article, we shared the top 10 most influential brands in Taiwan. But, we also listed out several brands that significantly jumped up in brand influence from the previous year. This 3rd& final part of this series of POV articles will focus very much on these specific brands, and exactly how they were able to achieve such a significantly uplift in brand influence.
在之前兩篇觀點文章中,我們分享了台灣前十大最具影響力的品牌,也列出了一些在影響力排名上節節攀升的品牌。這一系列觀點文章的第三個章節,也就是最後一個部份,我們將著眼於這幾個品牌如何在影響力上逐年提升。

Brand Influence in Taiwan? – Chapter 2/3

The world that we all live in is changing & evolving at an incredible rate. All aspects of our life have become more complex, more connected, & we enjoy more access to information than ever before. Within the previous POV article, we focused on the why & the who of brand influence in Taiwan; now it is time to deep dive into the all-important how.
在上一篇的文章中,我們專注於了解為什麼以及哪些品牌在台灣有影響力;現在,我們將深入探討它們如何產生影響力。

BVC: Mystery of brands

BVC as a comparative model that looks at brands in the context of the competitive market, in this article we will cover below issues: 1. How to use BVC to understand private label or store brands? 2. BVC and the importance of respondent level analysis. 益普索BVC是將品牌放在競爭市場中進行比較的一種研究模組,本文將探討以下兩個議題: 1.如何使用BVC以了解自有品牌或通路品牌? 2. BVC和受訪者分析的重要性

Ipsos Taiwan – 2015 Taiwan Automotive Trend: SUV is on fire

Sport utility vehicles (SUV) are on fire in the 2015 Taiwan automotive market. Based on Ipsos’ observation, there are two reasons. 台灣近年掀起一股SUV熱潮,根據易普索 (Ipsos)觀察,其背後有兩大原因:生活型態改變與車廠產品線規劃與房車市場策略調整。在可預期的未來,國內車市的SUV產品的選擇性將變得非常豐富多元。

Ipsos Taiwan: What’s Hot in Mystery Shopping

Mystery shopping as a research technique has been around for quite some time and we now innovate and bring new ideas, tools, and techniques into it. 易普索為行之多年的神秘客調查方法注入創新的想法、工具和調查技術,找出神秘客的四個新興運用概念,其研究成效遠超越坊間一體適用全部問題的神秘客調查!