Asia’s millennials want to connect with brands

According to Ipsos Business Consulting, Millennials are estimated to consist of about 25 percent of the region’s total population of 134.8 million in ASEAN.

Trending in Financial Services Today

As part of our regular lunch@Ipsos series, we will be looking at consumer trends that are impacting the financial services landscape, including a look at ASEAN’s Millenial generation, a global review on consumer behaviour that are affecting attitudes towards personal finances, and sharing of a few ideas from 30 years of service innovation research.

Bad Service in Singapore

In a recent poll conducted by Ipsos Singapore and SSI to measure the prevalence of bad service in Singapore, 2 out of 3 Singapore residents experienced at least one occasion of dissatisfactory service in the past 6 months.