OTC : the drivers of advertising & brand performance

BVC will help you understand where lack of saliency is the key challenge for your brand. Exploration of the mental networks around the category will help you identify opportunities for your brand to become more distinctive.

當品牌變得突出之後,它在消費者有限的心理網路中,就成功地佔下了一席之地,而下一步就是成為首選,也就是與其它品牌相比,消費者進行選擇時,品牌必須具有最高的感知價值。而BVC模型可以讓我們了解消費者的心理網路,幫助品牌挖掘出變得與眾不同的機會。