Over half of Malaysians have been impacted by GST when it comes to their shopping behavior. Malaysia – An Ipsos study conducted among 1,002 Malaysians across states and demographics in peninsular Malaysia, to measure pre and post GST spending.
Join us on a two-hour interactive discussion on Unlocking Retail & Shopper Potential in your local markets. Take this opportunity to quiz our experts, during the event or over lunch after, on how to optimize your retail business and shopper purchase!
The middle class in Malaysia, which grew rapidly during the early 1990s boom years, are now seen as the most attractive class for marketers due to their size and their ability to purchase (and appetite for) consumer goods.