Perceptions Are Not Reality

Ipsos’ latest Perils of Perception survey highlights how wrong the public across 40 countries are about key global issues and features of the population in their country.
益普索(Ipsos)的「感知的危險(Perils of Perception)」調查40個國家的民眾,對於自己國家內社會議題的「感覺」與「實際情況」相差的程度。

New Ipsos Study – “What Worries the World”

The new Ipsos study “What Worries the World” is an online survey of adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, China, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Poland, Peru, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States.

Where Discussion about Pokemon GO Happens

Do you know how many people are like you, striving on becoming a Master of Pokemon Go? Ipsos uses Social Listening technique to analyze the discussion on the Internet, understanding how it went viral and became the most discussed mobile game.你知道有多少人跟你一樣正在努力成為寶可夢大師嗎?Ipsos利用Social Listening的技術爬取社群網路資料,經過專業分析,探討寶可夢Pokemon GO如何在網路上成為話題中心,瞭解寶可夢魅力究竟為何能坐穩手遊界當紅炸子雞的寶座。

Implicit Reaction Time (IRT™) Methodology at Ipsos

Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. It relies upon the measured response time to questions of association in milliseconds. 隱式反應時間(Implicit Reaction Time),是一個已經在國際學術及市場研究上已發展成熟、用來測量受訪者潛意識與受測物間聯結強度的研究方法。益普所以毫秒的單位計算受訪者回答問題的時間,來測量問題本身與受訪者之間的聯結程度。

How Can Consumer Brands Influence Millennials?

The often-discussed Millennial generation is now a key target for many brands around the world, and in Taiwan. But, can Millennials be equally in flounced by any brand from any categories in the same way? 討論熱度極高的千禧世代是現今許多品牌的目標族群。但,不同產業中的任何品牌都能用相同的方式對千禧世代產生一樣的影響力嗎?

Top 5 Reasons To Know What’s Happening In Your Store

It can be easy to lose sight as to why in store analytics are so important to your store decision making. We list the Top 5 reasons to know what’s happening in your store.. 當我們在做店面相關決策的時候,店內分析(In-Store Analytics)的重要性總是很容易被忽略。益普索列出五點理由讓你知道,為什麼了解店內分析,以及了解來店家拜訪的顧客行為是如此重要。

The Thinking to Expand the Value of IoT (Internet of Things)

Internet of Things related business flourishes as 4G LTE internet becomes widely available. IoT applications, including personal wearables, smart homes, smart healthcare, connected cars and so on, are gaining global popularity. Value for IoT industry, according to ITRI IEK, is expected to reach up to$ 133.2B USD by 2020. 隨著4G LTE飆速時代的來臨,物聯網的商機蓬勃發展,國內外物聯網應用愈來愈廣,包含個人穿戴式裝置、智能居家、智慧醫療、智慧汽車…等。工研院IEK更預估2020年物聯網產值上看1,332億美元,相當於新台幣4.37兆元。

Online Security Top of Mind for 18 Year Olds

Perils and Possibilities: Growing Up Online (Ipsos/UNICEF Poll) report delivers findings from UNICEF and Ipsos’ new opinion poll of more than 10,000 18-year-olds from 25 countries reveals young people’s perspectives on the risks they face growing up in an increasingly connected world. 益普索(Ipsos)與聯合國兒童基金會於上個月公布「危險與可能性:成長於網絡的時代」(Perils and Possibilities: Growing up Online)的全球調查報告,針對來自25個國家超過萬名的18歲青少年進行意見調查,瞭解這些成長於網路世界的年輕人,對於在網路當中有可能遇到的風險的看法。

Mobile Wallet Payments – The Next Big Wave in India

What is common thread among the business men, students, IT professionals, rural farmers and Kirana store owners?

Revealing Implicit Brand Drivers

Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.