Ipsos Connect Launches Connect:Live

With advertisers spending more of their campaign budgets in online video and Facebook growing rapidly as a preferred platform, Ipsos Connect has developed Connect:Live to help clients select the best creative to launch and measure the brand impact of their live campaign buys.

You Already Knew Parents Post on Facebook More Than Others

By now, it’s an old joke that moms and dads love to post photos of their kids on Facebook. But thanks to the social network’s research with Ipsos Media—they surveyed 8,000 people in eight countries—and Facebook’s internal data analysis, we now know just how true that idea is.