Incremental versus Monumental Decision-Making

we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.
我們將介紹一種替代的漸進方式,藉此讓我們與客戶能夠作出跟上這個世界快速的變化腳步的決策。

Ipsos Taiwan: The Importance of Framing in Concept Testing

Behavioral Economics (BE) is the application and study of psychological, social, cognitive and emotional factors on our decision making. It is an exciting and wildly growing field of study, with many implications for society, institutions, business and even personal lives. Integrating BE into your concept testing will help you make better decisions on which products […]