Incremental versus Monumental Decision-Making

we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.

Ipsos Taiwan: The Importance of Framing in Concept Testing

Behavioral Economics (BE) is the application and study of psychological, social, cognitive and emotional factors on our decision making. It is an exciting and wildly growing field of study, with many implications for society, institutions, business and even personal lives. Integrating BE into your concept testing will help you make better decisions on which products […]