Effectively Managing Customers’ Experiences through EFM

Enterprise Feedback Management significantly benefits customer-facing organizations. It helps the corporate to manage effectively their customers’ experiences. EFM是企業端管理顧客意見的系統,透過即時接收並即刻分析顧客回應,幫助企業有效顧客經驗管理。

Customers Receiving Attention from Service Providers and Feeling Valued

There is a link between customers receiving attention from service providers and feeling valued, according to a new study from Verint Systems based on an Ipsos survey of 1,000 U.S. consumers that explored customer satisfaction and engagement experiences among service providers and brands.

Automobile Consumption Survey in Tier-1 Cities

In its recent survey, Ipsos probed into consumer behavior and trends in 1st-tier cities.

Disrupting Marketing Research: Five Keys to Survival

The practice of market research has surely weathered its share of changes over the past half century. From mail panels to online communities, warehouse checks to barcodes, surveys conducted via paper, telephone, the web, mobile devices to new neuroscientific approaches, practices have evolved in ways few could have ever imagined.

Service differentiation in the Indian banking sector

The Indian banking sector ended the last decade at a very encouraging growth rate, which set the path for the sector moving into the current decade.

Ipsos Loyalty Launches Tool Capable of Driving Share of Wallet

Marketers know that strong relationships with their customers are crucial to their success. Ipsos Loyalty’s newest research solution is designed to help turn CRM (Customer Relationship Management) into increased share of wallet, and ultimately share of market.