Four Steps to A Smoother Customer Journey

To create a better customer journey, you must first understand its importance. The stark reality is that two thirds of customers are less likely to shop in a retail environment if they have problems with their shopping experience. With the high street still hugely competitive, that is one figure that should be taken seriously. However, the good news is that there are four simple steps to help you when it comes to assisting your customers more effectively.
為了提供消費者更好的消費旅程,首先要了解消費旅程的重要性。在嚴苛的現實中,有三分之二的消費者,不會在一個會讓他們消費旅程中遇到困難的消費環境裡購物。這是個不容小覷的數字,不過幸運的是,我們有四個簡單的步驟來幫助您提供消費者更有效的消費旅程。

Shaping of Digital Financial Service Trend From The Needs of Taiwanese Consumers

Although mobile payment technology has matured and developed practical business solutions, only 25% of Taiwanese consumers are using non-cash payments according to the statistics. Why are Taiwanese consumers reluctant to change their payment behaviors?
根據2015年資料顯示,台灣使用非現金支付的比例僅佔約四分之一。為何台灣消費者還是不願意改變使用習慣呢?

Top 5 Reasons To Know What’s Happening In Your Store

It can be easy to lose sight as to why in store analytics are so important to your store decision making. We list the Top 5 reasons to know what’s happening in your store.. 當我們在做店面相關決策的時候,店內分析(In-Store Analytics)的重要性總是很容易被忽略。益普索列出五點理由讓你知道,為什麼了解店內分析,以及了解來店家拜訪的顧客行為是如此重要。

Musings on Marketing to “the Grey Economy”

Ipsos found out the high ground in the swelling tide of the “grey economy”. While the specific learnings are not necessarily applicable across differing industries, a golden rule has emerged that harkens back to Renard’s immortal quote: “It’s not how old you are, it’s how you are old.”
益普索能幫助我們的客戶。過去一年益普索幫助客戶瞭解高齡消費者的思考及行為。不同個案的研究歸納出一個能融會貫通的黃金準則,也呼應了雷納爾的名言「讓他知道他的生活能跟年輕時候一樣,甚至還更好」。

Musings on Marketing to the Grey Economy

Taiwan’s population aging index gas reached 95%. Elderly people have higher consumption power than younger people. After a bunch of researches, we generalized a golden principle: tell them how they can live as if they were still young.
台灣人口老化指數上個月已達將近95%。老年人口比年輕族群有更多的購物時間及更高的消費力,而我們發現了一項銀髮族黃金行銷準則:「讓他知道他的生活能跟年輕時候一樣,甚至更好。」

You’ve Been Served: The Rise of Meals by Mail

While trends turn away from traditional “convenience foods” toward more natural options, consumers have less time than ever.

Unfreezing Consumers to Heat Up New Product Sales!

Companies have long assumed that if they build a better mousetrap and effectively communicate the benefits, consumers will come.

The Evolution of Homemade

People spent hours chopping, peeling, slicing, and preparing meals, appetizers, snacks, and desserts. When I was a kid, carrots grown from our own garden were a favorite snack.

How Consumers Consume Concepts?

Ipsos InnoQuest leveraged eye tracking to understand how consumers read concepts and discuss the implications for when the marketer write product concepts. 易普索InnoQuest透過眼球追蹤(eye tracking)的方式帶您深入瞭解消費者閱讀產品概念的歷程,從中點出消費者與行銷人員對產品概念的閱讀差距。

New qualitative solution: the REAL SELF/POJECTED SELF analysis

Ipsos UU released the latest methodological approach—The REAL SELF/PROJECTED SELF analytical framework this September.