Building Stronger Brands

Many of the questions businesses ask about their brands boil down to “how well are we doing” and “how can we do better?”
企業們會有許多和他們品牌相關的問題,而這些問題最終都可以歸結為:我們的品牌現在做的如何?我們該如何才能建立更好的品牌力?

Ipsos Taiwan – How Brands Can Be Heard in a World of Media Overload?

How can brands cut through and build connections with people when the choice of what to engage with is so vast? 當消費者面對如此多的選擇時,品牌該如何切入,並且和消費者建立聯繫呢?

Brand Purpose: Why brands need to be Superheroes

It’s not enough to be normal. Today’s digitally driven world is often described as “the new normal” but o succeed today, brands need to be better than normal.

Search Ads Drive Brand Awareness

Ipsos MediaCT and Google conducted a year-round search ads impact survey, finding search ads have a positive influence on consumers’ top-of-mind and unaided awareness. 易普索和Google合作,針對搜尋廣告對品牌知名度影響作整年度的調查,發現搜尋廣告對消費者的第一印象和不提示知名度都有正面的影響。

New qualitative solution: the REAL SELF/POJECTED SELF analysis

Ipsos UU released the latest methodological approach—The REAL SELF/PROJECTED SELF analytical framework this September.

New qualitative solution: the REAL SELF/POJECTED SELF analysis

Ipsos UU released the latest methodological approach—The REAL SELF/PROJECTED SELF analytical framework this September.

易普索質化研究部今年9月推出最新的質化研究工具「真實我與投射我」,協助企業找出消費者真正的需求。

Reflective Behaviour

Brands applying behavioural economics to consumer habits should look for those moments that make consumers consider their behaviour by introducing personalised elements.

On the Path to Purchase

Key areas tackled in this paper are location strategy, brand influence, advertising effectiveness, and in-store performance.

A TALE OF TWO MARKETS

Companies around the world are increasingly interested in upscale consumers. This growing interest isn’t just among luxury brands, but increasingly extends across many categories and price points. The challenge, however, is a shortage of actionable, reliable information about higher-end consumers on a global scale. When studies are available