New Brand-Building Direction for Insurance Industry

In face of this fast-information-spreading world and fast development of different channels, insurance companies should make more effort to build distinctive brand image in a comprehensive way. To strengthen delivered brand image, insurance companies should pay more attention to the moment that customers interact with insurance companies. 面對訊息傳播快速的網路世界,以及不同投保通路的快速發展,保險業者應該建立更鮮明的品牌形象。不論是透過強化第一線人員與消費者間的互動關係,或是設立標準的服務流程等方式,業者應該努力讓消費者在每一次的互動中,留下對該品牌的正面印象。

Effective Communications Begins with The Brand

Marketers must start with the brand in the earliest conception stage, and weave it throughout the storyline architecture at opportune points. There are several tried and true techniques to ensure success. This Point of View paper addresses those approaches— crucial to effective advertising. 製作廣告時,行銷人員必須在最早的構思階段就從品牌入手,並在適當的情節中將品牌貫穿於整個故事架構中。有些經過檢驗的方法,可以確保製作出有效的廣告。

Millennials and the Impact of Social Brand Perception

Today, knowing how your brand is perceived in social media is more critical than ever. Brand perception in social can influence everything from discovery to purchase behavior to overall brand loyalty, and this is particularly true among millennial consumers.

Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Services

Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Service.

Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Services

Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Service. 市場調查機構易普索集團今日宣布組織架構調整,整併旗下ASI和MediaCT兩大事業體成立橫跨廣告、品牌溝通與媒體應用的專責Ipsos Connect單位。

How Can Celebrity Endorsement Be Effective

We have entered a time of “celebrity consumption”. Everyday our life is inevitably “disturbed” by celebrities. We often see and hear celebrities making product recommendations to us.

The Power of Employer Branding

With unemployment rates in most APAC countries under 5%, employees’ confidence in their ability to easily find another job is predictably high.