IPSOS VIEWS: Big Data: A Guided Tour

Look at its power. Imagine the potential. It often feels like Big Data is omnipresent. Not least in the workplace, where it has become a feature of so many current discussions about strategies and business plans.

2014 Market Research Tools

Good data and insightful analysis provides better informed decisions and a more successful future – but only if it’s done right! To help us get to some of the newer data sources we feel the following tools will be ones to watch out for in 2014.

Big Data and Market Research

Derek Tan, Research Director at Ipsos Hong Kong, talks about Big Data and its impact on Market Research.