Ipsos Taiwan – 2015 Taiwan Automotive Trend: SUV is on fire

Sport utility vehicles (SUV) are on fire in the 2015 Taiwan automotive market. Based on Ipsos’ observation, there are two reasons. 台灣近年掀起一股SUV熱潮,根據易普索 (Ipsos)觀察,其背後有兩大原因:生活型態改變與車廠產品線規劃與房車市場策略調整。在可預期的未來,國內車市的SUV產品的選擇性將變得非常豐富多元。

Ipsos China: 2014 China Auto Market Brand Research Report

The consumption perceptions of returning consumers, whose needs are changing from simple transportation to diversification and individualization is more mature than that of the first-time buyers.

What’s driving consumers conversations online?

Ipsos MarketQuest and SMX have just released a new Point Of View on Censydiam Social applied to the Automotive industry.

Opportunities for Taiwan Auto-Parts Enterprises

China’s automotive components sector is set to achieve annual growth of 20% for the next 5 years.

Opportunities for Taiwan Auto-Parts Enterprises

China’s automotive components sector is set to achieve annual growth of 20% for the next 5 years.
估計未來五年,大陸新舊車市持續升溫,帶動每年汽車售後市場的零組件業超過20%的產值成長。

Thailand is recruiting!

Our Thailand Office is recruiting new SRM and an RM specialized in Auto & Retail.

Automobile Consumption Survey in Tier-1 Cities

In its recent survey, Ipsos probed into consumer behavior and trends in 1st-tier cities.

Automobile Consumption Survey in China Tier-1 Cities

What are the consumer concept and behavior of urban consumers, the main automobile consumer group, from 1st-tier cities like in the rapidly changing market environment?

Profitable growth by closing the loop on auto buyer feedback

The automotive field is getting more fiercely competitive, due to the macroeconomic climate and its subsequent impact on car buying. The low volume of automotive transactions reflects the industry’s current trend of pursuing joint ventures and the challenges caused by the European debt crisis.

In Asia Pacific, where demand is dominated by the Chinese market, consumers are maturing and evolving. This means a priority on understanding the key trends that will shape demand over the next decade.