Brand Influence of 85C & Starbucks

The latest Ipsos Most Influential Brands in Taiwan has indicated that two main brands of coffee chain store, Starbucks and 85°C, have occupied two positions in the top 3 brands in the restaurant category.
益普索(Ipsos)百大影響力品牌研究報告指出,在餐飲通路類別前三名當中,星巴克與85度C兩大連鎖咖啡品牌就占據了兩個名次

Make Your Brand Rock: 5 Tips to Rock Your Communications Using Multi-touchpoint Campaigns

How can you make your brand rock? Here are five lessons Ipsos has learned from investigating successful – and not so successful – brand communications.
如何才能讓你的品牌搖滾?益普索在這邊從過去許多品牌溝通的研究調查中,整理出五個重點。

2014 Launch Invitation: Ipsos Affluent Survey Asia Pacific

Affluent Asia Pacific is the reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 18% by income of the population.

2014 Launch Invitation: Ipsos Affluent Survey Asia Pacific

Affluent Asia Pacific is the reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 18% by income of the population.

What Journalists and Media Consumers Need to Know about Opinion Polls

Jerome Hervio – Managing Director of Ipsos Thailand, joint FCCT (Foreign Correspondents’ Club of Thailand) as a guest speaker for the topic of “Understanding Polls in Thailand and Asia” on 30 July 2014.

Ipsos HK Seminar – Enterprise Feedback Management in Action

Our Enterprise Feedback Management Solution (EFM) is a comprehensive and proven approach to measuring, modeling and managing customer experiences one by one, aggregated over massive global enterprises, and across time.

Join Ipsos InnoQuest at ESOMAR Asia Pacific

Ipsos InnoQuest will be speaking at the upcoming ESOMAR Asia Pacific conference, which will take place May 11th – 13th in Jakarta.

Disrupting Marketing Research: Five Keys to Survival

The practice of market research has surely weathered its share of changes over the past half century. From mail panels to online communities, warehouse checks to barcodes, surveys conducted via paper, telephone, the web, mobile devices to new neuroscientific approaches, practices have evolved in ways few could have ever imagined.

Ipsos 2013 Reputation Council

The Reputation Council brings together senior communicators from some of the most respected corporations around the world. Its feedback sessions provide an opportunity to discuss the business of reputation management and to share experiences and insights.

Challenges for the Financial Services Industry in Hong Kong and APAC

Mark Kidd, Associate Director at Ipsos Loyalty, talks about the latest challenges for the Financial Services Industry in Hong Kong and the region.