Qualitative Expertise

IPSOS HK Qualitative: Understanding Unlimited (UU)

A collaborative team of unique individuals who share a passion for Bringing Life to life. Ipsos UU is founded on intellectual generosity, powered by strategic thinking and built for change.

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Who We Are

Bringing Life to life is about understanding the world and evaluating the culture around us in an ever evolving landscape. [/one_third]

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Our Approach

We are the world’s leading qualitative community, with curious, qualitative research experts in over 80 countries, offering excellence in project management, execution and delivery..
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Ethnography

Ethnography is a branch of Anthropology. It is a research design which emphasizes on observational techniques. This method helps us to put consumer behavior back into their cultural and social contexts to translate their daily life into business insights.

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Our Clients

We bet you will interact today with something we have researched – and made better.
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Latest Thinking

We already know all about the consumer’s real self – now we are interested in the parallels between people’s projected self and their digital self
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