Ipsos HK is one of Hong Kong’s leading research companies. Most of our senior team are research professionals, actively involved with clients and research studies.
Regional Key Account Director
Ipsos Hong Kong
Paul has well over 20 years’ experience in Asia Pacific looking after and developing qualitative research and semiotics with some of the leading research companies in the world.
His passion is all about bringing up the quality of and hence appreciation for qualitative research and semiotics. He believes the power of research is only limited by one’s imagination.
Paul is well travelled and has directly worked on projects across most countries in Asia Pacific. He has developed a keen cultural sensitivity and perceptiveness. One time Paul was actually paid to live in Seoul by his client for one month to crack the luxury market!
Paul is very client-focused and he often plays the role of a consultant to his clients and assists in clients’ brand development strategies. Some of his loyal clients have been with Paul for over 10 years.