Ipsos Socialogue

Ipsos Socialogue

 

 

Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

Virtually a different person!

20% claim to be more outgoing online than they are in person.

While most people, 80%, feel that they are more outgoing in the presence of people than they are in the shadows of their computers, two out of 10 feel they are more outgoing when they socialize online. With so many opportunities to “like,” “tweet” and “comment” and with so many places to blog, show the world your vacation photos and write about your pet peeves, it is not surprising to see a growing number of people feel they are more outgoing online than in person. And, the internet exposes us to so many more people with whom to communicate, that it does not take a leap of faith to see why some people feel that they are more outgoing online. Marketers, have you found the best interest groups to expose your ads to?

The full data tables can be found here.

 

Blend right in.

Most people would prefer not to swim against the current.

There are those who will broadcast their opinions to everyone, regardless of how controversial they are, and those who won’t. Those who will give speeches in front of thousands of strangers and those who won’t. Those who will wear bright colors when everyone is wearing black, brown or navy. The fact is that 61%, including your employees and your customers, are much happier blending in than standing out because of what they say, do or wear. That doesn’t mean that promotions calling for unique expressions won’t attract all kinds of people. The act of creating – even if it results in “stand-out” exposures – is very different, say, from singing loudly in a quiet library or from dyeing one’s hair magenta. Those in the Middle East and Africa, however, prefer to stand out rather than blend it.

The full data tables can be found here.

 

Hello, My virtual friend!

Ipsos Socialogue

Saw a great movie last night? Have a great story to tell? How about calling a friend? Maybe not. Just about two of every ten people say they socialize more with friends online than they do in the real world.

While long working hours and busy lives often preclude picking up the phone on impulse to talk with a friend or getting together in person, the internet offers an easy way to connect – and to have multiple conversations going at the same time.

As new internet generations continue to be raised with their friends just one click away, we think that the trend will continue to grow. With all aspects of our lives being lived online, online advertising could prove to become more and more enticing!

The full data tables can be found here.

 

Hot Tea? A Little TV? Now, Some Report a New Bedtime Routine

Ipsos Socialogue No longer is bedtime just about checking the thermostat, the windows and that the dogs have gone out.

For about one in five people, the lights don’t go out at bedtime until they have checked to see if their friends have posted any new updates on the social networks they share. And, just in case those friends had any thoughts or activities to report during the night, 17% of people say they check their friends’ social networking updates within the first hour after they wake up each day.

An update with a cup of coffee makes the perfect breakfast! This is welcome news for marketers as the more time social network users spend online, the more opportunities for advertisers to reach them with targeted messaging.

The full data tables can be found here.