Ipsos Client Seminar – Insights beyond Surveys

Insights beyond Surveys

How Passive Data can help Media owners & buyers
make better Business Decisions

Friday 26th October 2012

In contrast to active measurement methods, which are based on respondents’ ability to recall, passive measurement methods record behaviour in real-time with little or no effort on behalf of the respondent.

Ipsos is proud to present Live|Site, its new tool for tracking online behaviour. This seminar will explain how this and other passive tools allow you to better understand online behaviour and the links with attitudinal media surveys. Passive measurement also offer offers unique advantages when trying to understand how online behaviour differs among audiences and how it influences or differs from opinions.

Our speaker on the day, Natalie Lacey, is Chief Strategy Officer for Ipsos MediaCT – the Media, Content & Technology research specialists.

Date:
Friday, 26th October 2012

Agenda:
Registrations & refreshments: 4.30PM – 5.00PM
Presentation: 5:00PM – 6:00PM

Venue
:
Ipsos Hong Kong
22/F Leighton Centre,
77 Leighton Road,
Causeway Bay,
Hong Kong

RSVP

Please RSVP by Wednesday 24th October 2012 to Chawntella Li:

Via phone on  +852-2837-8213 or via email at chawntella.li@ipsos.com