Insights beyond Surveys
How Passive Data can help Media owners & buyers
make better Business Decisions
Friday 26th October 2012
In contrast to active measurement methods, which are based on respondents’ ability to recall, passive measurement methods record behaviour in real-time with little or no effort on behalf of the respondent.
Ipsos is proud to present Live|Site, its new tool for tracking online behaviour. This seminar will explain how this and other passive tools allow you to better understand online behaviour and the links with attitudinal media surveys. Passive measurement also offer offers unique advantages when trying to understand how online behaviour differs among audiences and how it influences or differs from opinions.
Our speaker on the day, Natalie Lacey, is Chief Strategy Officer for Ipsos MediaCT – the Media, Content & Technology research specialists.
Friday, 26th October 2012
Registrations & refreshments: 4.30PM – 5.00PM
Presentation: 5:00PM – 6:00PM
Ipsos Hong Kong
22/F Leighton Centre,
77 Leighton Road,
Please RSVP by Wednesday 24th October 2012 to Chawntella Li:
Via phone on +852-2837-8213 or via email at email@example.com