As the speed of technological innovation accelerates, savvy ‘pro-sumers’ place increasing demands and expectations on brands. Traditional one-way push methods of communicating with consumers compete in an increasingly fragmented and crowded space. The macro-economic downturn has intensified consumer distrust and cautiousness, driving them to rely increasingly on their tribes or communities. So how do we continue to lead the future?
Drawing from our latest global research and insights, Kym Penhall, President of Ipsos ASI Asia Pacific will be reporting live from the future on Tuesday 24 July in Hong Kong. Find out about which trends will most profoundly affect tomorrow’s advertisers. Hear about the impact of New Media on brands’ relationship with consumers in Asia Pacific and Hong Kong, how we think it will evolve in the future – and how best to leverage for your business.
Date: Tuesday, 24 July 2012
Agenda: Registrations & refreshments: 4.30PM – 5.00PM
Presentations: 5:00PM – 6:00PM
Kym Penhall – President, Ipsos ASI Asia Pacific.
Queeny Wui – Associate Director, Ipsos ASI Hong Kong
This event is by invitation only. For more information please contact Nicolas Bijuk