We conduct reliable media, content and technology research to the highest technical standards, in APAC and internationally.
Ipsos MediaCT plays a prominent role within media and communications research, holding key industry audience measurement contracts and conducting bespoke research to assist our clients in informing their strategic decisions. We work across all media, technology and entertainment sectors and our teams of experts have extensive experience, partnering with our clients to gain a better understanding of this challenging industry.
We have particular expertise in sampling minority audiences that are usually difficult to reach, such as senior business people, high income consumers, ethnic minorities, other groups that are socially excluded, slow technology adopters and homes that receive different radio and TV platforms.
Using a wide variety of research techniques, we help individual media owners, content owner studios, technology companies, agencies and advertisers address issues such as editorial and programming, advertising, audience profiling and music tastes, market positioning, piracy, high definition and theatrical markets, new product and programme development and license applications. We pride ourselves on designing the most appropriate solutions to meet all aspects of your research needs.