emma (Enhanced Media Metrics Australia) is Australia’s new cross-platform audience insights survey.
emma’s methodology is world-leading, surveying over 54,000 people a year, seven days a week using sophisticated survey techniques.
emma features a number of significant innovations and enhancements including:
– A more in-depth database of all newspaper and magazine formats capturing data across print, website, mobile and tablet
– Branded sectional data within newspapers
– Contemporary segmentation and new insights into product categories.
emma will enable advertisers and media agencies to paint richer, more contemporary consumer portraits with total confidence in the data. To find out more about emma go to the emma website.