Ipsos Affluent Survey Asia Pacific

imagesCAMG71I2Ipsos Affluent Survey is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 20% by income of the population.


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The 2015 launch presentation has revealed latest trends on Affluent spending & investment portfolios, travel habits, household & technology products ownership, and also included the results from a brand new mobile survey showing this group’s mobile habits.