Ipsos Affluent Survey is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 20% by income of the population.
The 2015 launch presentation has revealed latest trends on Affluent spending & investment portfolios, travel habits, household & technology products ownership, and also included the results from a brand new mobile survey showing this group’s mobile habits.
- 2015 Ipsos Affluent Survey Asia Pacific – Press Release (English)
- 2015 Ipsos Affluent Survey Asia Pacific – Press Release (Chinese)
- 2015 Ipsos Affluent Survey Asia Pacific – 2015 Launch Presentation