Qualitative Expertise

We have our own dedicated and experienced qualitative team embedded within MediaCT. Members of the team have a wealth of experience and expertise in the full range of qualitative methods, and pride ourselves on being creative and developing innovative methods that are appropriate to the product and the brand; and that clients get the information they need. We help our clients to design and produce bespoke solutions to business problems, with a track record of delivering with excellence.

We work closely with everyone from stakeholders and  consumers who are technophobes and occasional users to technology experts, to establish why and how they engage, and what might trigger changes in their behaviour. We talk to people using their own language, in an environment they are comfortable, to ensure we develop actionable solutions for clients.  Our clients range from independent businesses to global multinational companies.

We are flexible in our approach to all projects and are able to tailor research to meet client needs across the full range of Media, Content and Technology sectors. We are qualitative specialists in media research, with the ability to draw on global resources.

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