Innovation & Forecasting

kid-idea_233pxIpsos InnoQuest is dedicated to helping clients maximize the ROI of their innovation initiatives and build profitable businesses.

From the earliest stages of innovation to brand maturity, our experts provide world-class solutions to help marketers: generate insights and ideas, develop and optimize their mix, and model and forecast sales volumes.

Ipsos InnoQuest is the only global practice on the market that provides a complete end-to-end innovation offer based on a powerful and consistent philosophy, and flexible forecasting models customized for various verticals.

Our recommendations are always linked to financial measures and in-market potential, with scenario-planning simulations and workshops as part of our servicing.

Learn more about our global solutions:

Identify Insights and Ideas at the Fuzzy Front End

Guide Your Innovation to Success through Concept and Concept/Product Testing

Optimize Your Mix with Unparalled Product Testing

Maximize Revenue Potential  through Flexible Forecasting

Take Control of Post-Launch Performance