Physicians & Consumers Online Behaviour Survey

Is the medical information online changing the quality of care?

doctor-woman_233pxAs the digital age has been radically changing the access to information and behaviours of people around the world, Ipsos Healthcare and Ruder Finn Asia Health & Wellness jointly conducted a survey in the last quarter of 2012 to examine how physicians’ online behaviour in the use of digital and social media channels has been transformed, its impact on doctor-patient relationship and the role of pharmaceutical companies in the medical information.

The results also look at what are the preferred channels and devices used by doctors and consumer to search at medical information and how it influences the quality diagnostic and prescription. This survey provides information on behaviours of physicians in Hong-Kong, Taiwan and mainland China.

The press conference allowed audiences to understand more about the findings elaborated by Ms. Carmen Li, Director, Ipsos Healthcare Hong Kong and Ms. Mai Tran, Executive Vice President, Health & Wellness, Ruder Finn Asia. Moreover, a number of leading healthcare professionals in Hong Kong were also present to comment on the findings.

Press Release (Eng): Click here

Press Release (Cn): Click here