The Ipsos/ Ruder Finn China Luxury Forecast surveys luxury consumers in the mainland China and Hong Kong. This is the most detailed survey in Greater China looking at the behaviors and attitudes in the luxury sector.
With a robust sample of over 2,000 and wide coverage of luxury categories, this survey represents a very powerful tool for luxury brands, media owners and advertisers.
The survey covers consumption habits, in-store experience, purchase locations and media influence.
Access the 2014 China Luxury Tracker presentation:
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