From emerging digital media to more traditional forms – you can evaluate individual executions or multiple campaign elements across any platform in markets all around the globe.
Does your ad cut through the clutter and get noticed?
Do consumers link this ad to your brand?
Is your ad memorable?
How are consumers responding not just rationally, but emotionally?
Are your messages consistent with and supportive of your overall brand strategy?
Our unique approach offers a number of advantages to help you make better ads.
We account for the complexity of today’s world
One of the most difficult tasks an ad has is to break through the clutter and capture consumer attention. By showcasing ads as they are experienced in media, creating an abundance of noise, and carefully masking the creative being tested, you get a more realistic and accurate assessment of cut-through and impact.
We understand whether your ad will be passed on to the wider world
Great ads can achieve a multiplier effect because of their social or storytelling value. We measure the potential of your advertising to be retransmitted in a positive way.
We don’t ask consumers to tell us things they can’t reliably know
There are some things consumer don’t know and can’t reliably explain which is why we observe and derive our results. And, whether through carefully designed survey measures or the application of neuroscience, we always account for emotions, which influence consumer reactions to your brand the behaviours that follow.
ASI:Connect is a realistic pre-test. It is a test which is predictive of the in-market performance of your campaign, and therefore a test which helps you increase the upside of advertising by ensuring you air advertising that will have the best impact on your audience.