Ipsos Affluent Survey is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 20% by income of the population.
The 2014 launch presentation has revealed latest trends on Affluent spending & investment portfolios, travel habits, household & technology products ownership, and also included the results from a brand new mobile survey showing this group’s mobile habits.
- 2015 Ipsos Affluent Survey Asia Pacific – Press Release (English)
- 2015 Ipsos Affluent Survey Asia Pacific – Press Release (Chinese)
- 2015 Ipsos Affluent Survey Asia Pacific – 2014 Launch Presentation
Ipsos Affluent Survey Asia Pacific is part of the Ipsos Global Affluent Surveys. We offer powerful and detailed insights into the highest earning and spending individuals across 51 countries. To find out more about the Ipsos Global Affluent Surveys, click here.