Audience Measurement and Understanding

smartphone-appsIpsos Connect helps clients make connections in the digital age. We are leaders in providing research solutions for companies in the fast-moving and rapidly converging worlds of media, content, telecoms and technology. Ipsos Connect is a pioneer in media audience measurement and understanding. This heritage and experience has allowed us to build unrivalled experience in innovative custom solutions.

Working across such a variety of projects and audiences puts us in a unique position to advise on the best technique to achieve the project objectives. We do this using a variety of individual and hybrid methods including face to face, telephone, postal, mobile, online and passive.

Ipsos Media Atlas

Ipsos Media Atlas Hong Kong is the reference source for consumption, lifestyles and media usage across all of society in this vibrant city. We’re passionate about keeping pace with the consumer.

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Ipsos Affluent Survey Asia Pacific

Ipsos Affluent Survey is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 20% by income of the population. Affluent-Asia-Introduction Download Sell Sheet   The 2014 launch presentation has revealed latest trends on Affluent spending […]

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Media Insights

Our Media Insights team is the custom research team within Connect. As part of HK’s largest customized research agency, Ipsos Connect has unparalleled collaborative scope covering Ipsos’ quantitative, qualitative, desk-based, analytics and consulting practices. This, combined with the Ipsos scale, ensures we offer our clients best in class research, that has a point of view, […]

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