Business Consulting is the strategic business unit that assists clients globally to enter, evolve and expand in emerging and developed markets through fact-based market analysis.
Who We Are
Ipsos Business Consulting has assisted clients via 2,500+ engagements since 1994 across areas of market opportunity assessment, competitive analysis, new product development, distribution channel and value chain analysis, market entry strategy and partner diligence.
Market analysis includes market profiling, sizing, share and segmentation analysis as well as distribution/ value chain analysis and forecasting/ scenario planning. Competitive strategy includes coprorate benchmarking, key account maximization, pricing analysis, business war gaming. Growth strategy includes markt entry, partner evaluation, B2B branding, feasibility and value proposition development.