Great advertising is a good brand story, well told.
At Ipsos ASI, we help clients to define, shape and tell more effective brand stories, in a fast-changing media landscape.
Founded in 1962, our approaches are state-of-the-art, but founded on 50 years of experience. We are not generalists – we are advertising specialists – and Ipsos ASI tests more advertising than any other research agency worldwide.
We explore, probe and challenge conventional wisdom, integrating the latest advances in neuroscience … but basing our approaches on a simple and validated philosophy.