Our Philosophy

Great advertising is a good brand story, well told.

At Ipsos ASI, we help clients to define, shape and tell more effective brand stories, in a fast-changing media landscape.

Founded in 1962, our approaches are state-of-the-art, but founded on 50 years of experience. We are not generalists – we are advertising specialists – and Ipsos ASI tests more advertising than any other research agency worldwide.

We explore, probe and challenge conventional wisdom, integrating the latest advances in neuroscience … but basing our approaches on a simple and validated philosophy.

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Using this framework, we develop ideas, test creative, track results, and help our clients build strong brands