Optimising Digital & Social Campaigns

Digital and social media are essential parts of the communications mix for most brands. At Ipsos ASI Digital we can help you optimise your digital and social campaigns and determine the best and most effective combinations of media and executions to achieve your goals.

If you want to better understand how to use digital and social either on their own or as part of a multimedia campaign then we can deliver the answers:

  • BrandGraph Digital measures in-market performance of digital and multimedia campaigns.
  • LiveTest predicts in-market performance using sophisticated ad replacement technology.
  • Brand Shout is a mobile research app that gives you a granular understanding of the impact of all your media touchpoints and word-of-mouth.

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