Multimedia

Identifying an effective combination of touchpoints to drive results

Connecting with consumers today can be a real challenge. With a proliferation of touchpoints and consumers in control – media placement doesn’t guarantee exposure. Exposure doesn’t guarantee cut-through. Cut-through doesn’t guarantee action. And just because you spend more doesn’t mean you get more.

Our approaches help advertisers to navigate the media maze at different points in the advertising development cycle.

Using survey research and consumer mix modelling, 360*Planner will help you map out the most effective combination of touchpoints to drive results for your business.

Next*Connect (coming soon to HK) can help you optimise the potential of a campaign across media prior to airing.

Brand*Graph360 helps you understand the relative contributions of different touchpoints within a specific campaign.

Both approaches can easily be adapted to incorporate Digital and Social.