Pretesting

Next*Connect (coming soon to HK) is a flexible and sophisticated interactive copy testing tool. From emerging digital media to more traditional forms – you can evaluate individual executions or multiple campaign elements across any platform in markets all around the globe.

Ipsos_Website_Pretesting

Our unique approach offers a number of advantages found in no other copy testing system:

We account for the complexity of today’s world

One of the most difficult tasks an ad has is to break through the clutter and capture consumer attention. By showcasing ads as they are experienced in media, creating an abundance of noise, and carefully masking the actual test ad(s) you get a more accurate assessment of recall and impact.

We understand whether your ad will be passed on to the wider world

Great ads can achieve a multiplier effect because of their social or storytelling value. We measure the potential of your advertising to be retransmitted in a positive way

We don’t ask consumers to tell us things they can’t reliably know

There are some things consumer don’t know and can’t reliably explain which is why we observe and derive our results. And, we always account for emotion. Emotions matter. They influence consumer reactions to your brand and they influence the behaviours that follow.