Advertising. At the end of the day it is about one thing: a good story, well told. Sounds simple enough but the truth is – it is tough. Tough to know what to say and tough to know how to say it, where and when so that your messages connect and inspire.
London, UK – Ipsos ASI is putting brand research right into the hands of consumers. The company’s team of advertising research specialists has launched Brand Shout, a new smartphone app that allows brands to better understand real-time reactions to their advertising and brand experiences.
Tai Hing: My Hero, is a parody of Ironman which uses local celebrity Eric Kwok, a singer-songwriter. The key message behind the ad is “Tai Hing is a place for people who are looking for some simple and causal meals.”