Healthcare

StethoscopeIpsos Healthcare is dedicated to understanding the motivations, behavior and influences of the multiple stakeholders driving commercial success in the healthcare industry.

In doing so, we guide pharmaceutical, biotech and medical device companies in building successful brands and optimizing their sales potential.

 

Our track record of delivering actionable consumer insights includes the following study types:

▪ Patient Journey Research ▪ Patient Satisfaction Survey
▪ EquityVision (Brand Equity) ▪ Social Listening/Community
▪ KOL/Influencer Identification and Mapping ▪ Market Assessment
▪ Pricing Strategy ▪ Market Sizing and Entry Strategy
▪ Sales Force Effectiveness ▪ Brand Positioning
▪ Customer Segmentation ▪ Advertising/Campaign Tracking
▪ Qualitative – Patient Focus Group, HCP In-depth Interviews


=> READ IPSOS HEALTHCARE CREDENTIAL

Adrian-Mak Adrian Mak
Director
Email Adrian
Phone +852 2837 8243

Our Healthcare Reports

Ipsos Hong Kong has a wealth of published research and thought pieces available on topics related to the Healthcare sector. Read our latest findings on subjects such as the economy, consumer confidence and more.

Find out more

Case Studies

The following examples showcase how we work with our Healthcare clients across a range of issues to deliver actionable insights.

Find out more