Alcoholic Beverages

Beer_233pxWho We Are

With over a decade of tracking the premium imported spirits market, Ipsos Hong Kong represents a major hub for this industry.
Our experience in measuring the evolution of this highly competitive market made us the trusted partner of some of the most prestigious alcohol brands.

Our Approach

Our team of experts leverages the alcohol beverage category experience across a wide range of marketing issues, including:

  • Segmentation
  • Brand Positioning Analysis
  • Market Understanding
  • Brand Health Tracking
  • Insights
  • Advertisement Tracking and Copy Testing

Case Studies

Market Understanding

TVC Testing

Brand & Ad Tracking