iConnect

As the growth phenomenon in consumer online social networking continues apace the challenge for marketers, CRM, customer experience and insight managers remains translating large volumes of differing data types into knowledge and actionable insight.

Our Social Listening tool together with our research expertise enables us to manage this data processing and analytics effectively and consistently extract and provide the actionable insights you need to drive your business.

 

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Competitive Landscapes

Social Listening is a great way to really understand the competitive landscape, including both traditional and unexpected competitors. By mining conversations about your own brand, we can understand which other brands are also being discussed and linked to yours.
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New Product Launch

Participants in online conversations can provide the first and earliest feedback to a new product launch. We can quickly and easily understand why people are purchasing or not purchasing a new product.
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Pre-Launch Testing

In addition to post-launch tracking we can track and measure discussions about a product prior to launch.
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Post-Survey Follow-Up

If unusual or unexpected findings come out of a survey, you can easily dig into them via Social Listening. By monitoring and analyzing unprompted discussions you will be able to tell if the findings are isolated, or indicative of a more wide-spread phenomena.
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Campaign Effectiveness

Social Listening before and after a new campaign can uncover changes in how people perceive and discuss a brand or product.
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Case Studies

PDFDownload the iConnect case study (pdf)
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