Is VR (Virtual Reality) the Auto Industry’s Sleeping Giant?

The world’s leading companies are using virtual reality (VR) to a major advantage, and that will only increase in the future. Vehicle makers need to get onboard now! 世界領先的企業都在利用VR(虛擬實境)技術幫助他們成為優勢品牌,未來VR的使用只會多不會少,現在汽車製造商,也是時候該上船了!

Effective Communications Begins with The Brand

Marketers must start with the brand in the earliest conception stage, and weave it throughout the storyline architecture at opportune points. There are several tried and true techniques to ensure success. This Point of View paper addresses those approaches— crucial to effective advertising. 製作廣告時,行銷人員必須在最早的構思階段就從品牌入手,並在適當的情節中將品牌貫穿於整個故事架構中。有些經過檢驗的方法,可以確保製作出有效的廣告。

Beyond Breakthrough: 5 Secrets of Seek and Share Advertising

How do you create ads that break through and truly grab viewers’ attention? While some argue that true virality is like catching lightning in a bottle and therefore cannot be planned, there are core characteristics that can increase the odds of advertising reaching this rarefied plane.
要如何創造出具有突破性並且真正能吸引觀眾注意力的廣告呢?有些人認為,一個能夠成功創造病毒式廣告的創意,就像閃電一樣,是抓不住也計劃不來的,不過還是有幾個共同的核心特點能提高廣告的吸引力及被分享的機率。

Shaping of Digital Financial Service Trend From The Needs of Taiwanese Consumers

Although mobile payment technology has matured and developed practical business solutions, only 25% of Taiwanese consumers are using non-cash payments according to the statistics. Why are Taiwanese consumers reluctant to change their payment behaviors?
根據2015年資料顯示,台灣使用非現金支付的比例僅佔約四分之一。為何台灣消費者還是不願意改變使用習慣呢?

Implicit Reaction Time (IRT™) Methodology at Ipsos

Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. It relies upon the measured response time to questions of association in milliseconds. 隱式反應時間(Implicit Reaction Time),是一個已經在國際學術及市場研究上已發展成熟、用來測量受訪者潛意識與受測物間聯結強度的研究方法。益普所以毫秒的單位計算受訪者回答問題的時間,來測量問題本身與受訪者之間的聯結程度。

How Can Consumer Brands Influence Millennials?

The often-discussed Millennial generation is now a key target for many brands around the world, and in Taiwan. But, can Millennials be equally in flounced by any brand from any categories in the same way? 討論熱度極高的千禧世代是現今許多品牌的目標族群。但,不同產業中的任何品牌都能用相同的方式對千禧世代產生一樣的影響力嗎?

Top 5 Reasons To Know What’s Happening In Your Store

It can be easy to lose sight as to why in store analytics are so important to your store decision making. We list the Top 5 reasons to know what’s happening in your store.. 當我們在做店面相關決策的時候,店內分析(In-Store Analytics)的重要性總是很容易被忽略。益普索列出五點理由讓你知道,為什麼了解店內分析,以及了解來店家拜訪的顧客行為是如此重要。

The Thinking to Expand the Value of IoT (Internet of Things)

Internet of Things related business flourishes as 4G LTE internet becomes widely available. IoT applications, including personal wearables, smart homes, smart healthcare, connected cars and so on, are gaining global popularity. Value for IoT industry, according to ITRI IEK, is expected to reach up to$ 133.2B USD by 2020. 隨著4G LTE飆速時代的來臨,物聯網的商機蓬勃發展,國內外物聯網應用愈來愈廣,包含個人穿戴式裝置、智能居家、智慧醫療、智慧汽車…等。工研院IEK更預估2020年物聯網產值上看1,332億美元,相當於新台幣4.37兆元。

High Definition Customers – A Powerful segmentation

Just like the best films, data can tell a story too – you just need to know where to look. Through marketing segmentation, we have a higher definition of customers
數據資料也能像一部好電影,帶給我們有深度的故事 – 只要我們知道如何分析它。透過市場區隔,將帶給你更清晰的消費者樣貌

Musings on Marketing to “the Grey Economy”

Ipsos found out the high ground in the swelling tide of the “grey economy”. While the specific learnings are not necessarily applicable across differing industries, a golden rule has emerged that harkens back to Renard’s immortal quote: “It’s not how old you are, it’s how you are old.”
益普索能幫助我們的客戶。過去一年益普索幫助客戶瞭解高齡消費者的思考及行為。不同個案的研究歸納出一個能融會貫通的黃金準則,也呼應了雷納爾的名言「讓他知道他的生活能跟年輕時候一樣,甚至還更好」。