Top 5 Reasons To Know What’s Happening In Your Store

It can be easy to lose sight as to why in store analytics are so important to your store decision making. We list the Top 5 reasons to know what’s happening in your store.. 當我們在做店面相關決策的時候,店內分析(In-Store Analytics)的重要性總是很容易被忽略。益普索列出五點理由讓你知道,為什麼了解店內分析,以及了解來店家拜訪的顧客行為是如此重要。

The Thinking to Expand the Value of IoT (Internet of Things)

Internet of Things related business flourishes as 4G LTE internet becomes widely available. IoT applications, including personal wearables, smart homes, smart healthcare, connected cars and so on, are gaining global popularity. Value for IoT industry, according to ITRI IEK, is expected to reach up to$ 133.2B USD by 2020. 隨著4G LTE飆速時代的來臨,物聯網的商機蓬勃發展,國內外物聯網應用愈來愈廣,包含個人穿戴式裝置、智能居家、智慧醫療、智慧汽車…等。工研院IEK更預估2020年物聯網產值上看1,332億美元,相當於新台幣4.37兆元。

High Definition Customers – A Powerful segmentation

Just like the best films, data can tell a story too – you just need to know where to look. Through marketing segmentation, we have a higher definition of customers
數據資料也能像一部好電影,帶給我們有深度的故事 – 只要我們知道如何分析它。透過市場區隔,將帶給你更清晰的消費者樣貌

Musings on Marketing to “the Grey Economy”

Ipsos found out the high ground in the swelling tide of the “grey economy”. While the specific learnings are not necessarily applicable across differing industries, a golden rule has emerged that harkens back to Renard’s immortal quote: “It’s not how old you are, it’s how you are old.”
益普索能幫助我們的客戶。過去一年益普索幫助客戶瞭解高齡消費者的思考及行為。不同個案的研究歸納出一個能融會貫通的黃金準則,也呼應了雷納爾的名言「讓他知道他的生活能跟年輕時候一樣,甚至還更好」。

Retail Top Tips: Talking to the Customer

Talking to your customers isn’t just basic good customer service – it is essential if you want to optimize sales. 和顧客對話不只是一般基本的顧客服務,它也是能讓銷售數字更漂亮的重要一環。

Millennials and the Impact of Social Brand Perception

In a recent Ipsos SMX study conducted with 542 millennial consumers, 3 out of 4 reported following official brand or company pages on social media. Ipsos SMX最近另外針對542名千禧世代消費者進行的一次調查研究中,四分之三的消費者稱他們在社群媒體上關注官方品牌或公司的頁面。

IPSOS Taiwan: YouTube is Taiwan’s Top Destination for Video Content

Online video advertising is the fastest growing ad format in this region, with many brands now including this critical touchpoint as a key element within their campaigns. But more knowledge & insight is required to truly understand the intricate nuances of how viewers receive, and respond, to video advertising. A research study was therefore conducted by Ipsos, with the specific objective to understand how Taiwanese viewers receive, and respond to, video advertising on YouTube, with context & motivations playing a key role. Eye-tracking technology was also leveraged to add neuro-science insights.

在台灣,網路影音廣告是成長最快的一種廣告形式,目前許多品牌在行銷活動或廣告時,都會將網路影音廣告視為關鍵接觸點之一。但是我們需要更多的知識及洞察來了解閱聽人是如何去接收及回應這些影音廣告。因此益普索執行了一項研究,來挖掘台灣閱聽眾是如何接收及回應YouTube網路影音廣告。眼球追蹤技術也讓我們在這次的研究中得到關於神經科學領域的洞察。

The Many Faces of Modern Motherhood

Successful marketing and advertising to mums is constantly hindered by brand focussed research, mundane pointless segmentation studies, simplistic assumptions and generic insights. All of which lead to an inaccurate representation of motherhood. Ipsos Connect recently partnered with advertising agency Saatchi & Saatchi to produce some innovative research for the annual Mumsnet conference Mumstock. We found there was a huge raft of identities which mums said defined their outlook and behaviour giving us an insight into how much the ‘universalistic’ understanding of motherhood has dissipated to be replaced with a ‘particularised’ definition of motherhood in the UK.

Revealing Implicit Brand Drivers

Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.

Global Fraud Survey 2016

EY’s 14th Global Fraud Survey 2016: Corporate misconduct – individual consequences – from research conducted by Ipsos MORI