Since 2001, an additional 400 million workers have joined the ranks of the middle- class. Beneath the top-line figures are significant shifts in consumption dynamics, which we have been tracking since 2005 using a combination of questionnaires and in-depth interviews to create a detailed portrait by income level, age profile, geographic location, and shopping behavior.
Given the current economic times, marketers are looking to optimize every dollar invested that support brands so as to maximize any competitive advantage they can.
Since American traders moved to Hong Kong in 1842 following the First Opium War, American brands have proliferated to include Levi’s, Calvin Klein, GAP and DKNY. The enthusiasm for American apparel brands has continued with American Eagle Outfitters and 7 for all Mankind entering the market in recent years.
According to the latest Ipsos global survey among consumers in 26 countries, foods from a wide variety of regions or cultures are now favoured at home – including artisanal or retro food and foreign brands, among others.
Foods from different regions or cultures – as well as artisanal foods – were the top choices among global consumers who were asked to express their interest in a variety of unique food products to be eaten at home.
With a glass of a fullbodied Bordeaux now easier to come by than a cup of a potent baijiu, the Hong Kong wine market has experienced strong growth in recent years.
Keeping their children healthy and teaching life values of top most concerns among Asian parents
If you’ve worked in new product development long enough, you’ve probably had to defend soundly researched ideas that didn’t seem very inspirational, but hey, they tested well.
Success in the increasingly digital world for pharmaceutical companies means not only significantly increasing their investment in digital marketing strategies (including websites, e-marketing, social media and healthcare digital applications and services) but also adopting a different orientation to engage and interact with patients on an unprecedented scale.