Case Study: Leading shopping mall in Hong Kong

To understand the changing needs of the key customer segments and their behaviours in relation to the client’s brand and competitors

Keys to Leadership Success in Hong Kong and China

Dragonfly Group and Ipsos decided to partner in 2012 to investigate managers’ evaluations of corporate leaders in China and Hong Kong.

The Power of Employer Branding

With unemployment rates in most APAC countries under 5%, employees’ confidence in their ability to easily find another job is predictably high.

The Power of Employer Branding

With unemployment rates in most APAC countries under 5%, employees’ confidence in their ability to easily find another job is predictably high.

Customers Receiving Attention from Service Providers and Feeling Valued

There is a link between customers receiving attention from service providers and feeling valued, according to a new study from Verint Systems based on an Ipsos survey of 1,000 U.S. consumers that explored customer satisfaction and engagement experiences among service providers and brands.

Taiwan: No fear of economic distress

No fear for an economic distress, No change of spending behavior for rich.

Service differentiation in the Indian banking sector

The Indian banking sector ended the last decade at a very encouraging growth rate, which set the path for the sector moving into the current decade.

Precise Marketing: More than Finding the Right People

With the rise of the Internet, Precise Marketing has become a marketing catchphrase. Generally it means using all sorts of new media to push marketing information to the audiences in a precise manner. The purpose is to both save marketing cost and maximize marketing effects.

Automobile Consumption Survey in China Tier-1 Cities

What are the consumer concept and behavior of urban consumers, the main automobile consumer group, from 1st-tier cities like in the rapidly changing market environment?

Trends and Challenges of the Market Research Industry – Outlook for 2020

The market research industry faces new challenges as a result of technological and social change. What, in your opi­nion, are the main trends – risks and opportunities – in the market research industry? What direction is it going in – key­word: Market research in 2020?….Read More