It’s not enough to be normal. Today’s digitally driven world is often described as “the new normal” but o succeed today, brands need to be better than normal.
Real time marketing can play an important role: the right content at the right point on the purchase journey. 品牌的目標是在對的時間傳達對的內容給對的消費者，即時行銷扮演絕對重要的關鍵，在此易普索提出即時行銷的多種實踐方法及應該操作時應注意的地方。
Despite its tiny size relative to much larger neighbors, Hong Kong wields disproportionate influence on the travel market both with residents who travel extensively as well as being a key destination in the region. With the arrival of peak travel season for Hong Kong, let’s take a closer look at these travel patterns – starting with the region as a whole.
M&A’s probably doesn’t sound like the typical catchphrase for the advertising industry. In matured markets such as the US, the advertising industry has made leaps and bounds in progress through M&As during different stages of development.
Compared with a host of projections of the research institutes and marketing experts on the performance of the advertising industry in 2014 and the future, today’s marketing managers are facing a few very urgent and practical issues.
With the rise of the Internet, Precise Marketing has become a marketing catchphrase. Generally it means using all sorts of new media to push marketing information to the audiences in a precise manner.
With the rise of the Internet, Precise Marketing has become a marketing catchphrase. Generally it means using all sorts of new media to push marketing information to the audiences in a precise manner. The purpose is to both save marketing cost and maximize marketing effects.