Brand Purpose: Why brands need to be Superheroes

It’s not enough to be normal. Today’s digitally driven world is often described as “the new normal” but o succeed today, brands need to be better than normal.

Taiwan: Simple, Better – Making real time the right time

Real time marketing can play an important role: the right content at the right point on the purchase journey. 品牌的目標是在對的時間傳達對的內容給對的消費者,即時行銷扮演絕對重要的關鍵,在此易普索提出即時行銷的多種實踐方法及應該操作時應注意的地方。

How to Avoid Becoming a Budget Destination

Despite its tiny size relative to much larger neighbors, Hong Kong wields disproportionate influence on the travel market both with residents who travel extensively as well as being a key destination in the region. With the arrival of peak travel season for Hong Kong, let’s take a closer look at these travel patterns – starting with the region as a whole.

Rising Marketing Sector in China

The year of 2013 is now in the past. As for the marketing and communications sector, it was an eventful year with numerous opportunities presenting themselves.

M&A’s in the Digital Media Sector: Good or Bad News for Clients?

M&A’s probably doesn’t sound like the typical catchphrase for the advertising industry. In matured markets such as the US, the advertising industry has made leaps and bounds in progress through M&As during different stages of development.

Where Is the Advertising Industry Going in 2014?

Compared with a host of projections of the research institutes and marketing experts on the performance of the advertising industry in 2014 and the future, today’s marketing managers are facing a few very urgent and practical issues.

Precise Marketing: More than Finding the Right People

With the rise of the Internet, Precise Marketing has become a marketing catchphrase. Generally it means using all sorts of new media to push marketing information to the audiences in a precise manner.

Effective Marketing Integration of Social Media

Each media channel has its own strengths and weaknesses, so learning to capitalize on strengths of these channels and practicing integrated marketing communication is the subject a marketer cannot avoid.

Precise Marketing: More than Finding the Right People

With the rise of the Internet, Precise Marketing has become a marketing catchphrase. Generally it means using all sorts of new media to push marketing information to the audiences in a precise manner. The purpose is to both save marketing cost and maximize marketing effects.

The Ad Blog – Ad of the Month: Tai Hing, My Hero

Tai Hing: My Hero, is a parody of Ironman which uses local celebrity Eric Kwok, a singer-songwriter. The key message behind the ad is “Tai Hing is a place for people who are looking for some simple and causal meals.”