Musings on Marketing to the Grey Economy

Taiwan’s population aging index gas reached 95%. Elderly people have higher consumption power than younger people. After a bunch of researches, we generalized a golden principle: tell them how they can live as if they were still young.
台灣人口老化指數上個月已達將近95%。老年人口比年輕族群有更多的購物時間及更高的消費力,而我們發現了一項銀髮族黃金行銷準則:「讓他知道他的生活能跟年輕時候一樣,甚至更好。」

A Powerful Segmentation

Just like the best films, data can tell a story too – you just need to know where to look.

Leo Cremonezi explores how three types of advanced statistical analysis – Factor, Cluster and CHAID analysis – can help us unlock additional value from market segmentation. By better understanding the variables in the survey and defining the segments they help us see our customers in high definition.

Brand Equity, Behavioral Economics and Surveys – Part 2/2

While there are many occasions in which our behavior is influenced by unconscious automatic activation of knowledge and experiences, the knowledge and experiences themselves can often be consciously accessed. 我們的行為無意識的受到知識及經驗影響,但這些行為都是可以被有意識地分析的。

With Soft Drink Sugar Tax, Is It Possible That People Turn To Sugar Free?

Whilst we’re seeing some appetite for reduced sugar options, sugar-free products are currently still viewed with scepticism by consumers.
雖然小尺寸的身材是許多人夢寐以求的,但是他們其實並不會一味地追求「無糖」,大部分消費者普遍認為無糖產品裡面含的代糖或人工添加物都是不健康的,

Ipsos Launches InnoConstruct to Help Clients Build Better Concepts

InnoConstruct is a new tool for identifying the best combination of concept elements, including headline, insights, benefits, reasons to believe, brand, price, and package.

Brand Equity, Behavioral Economics and Surveys

While there are many occasions in which our behavior is influenced by unconscious automatic activation of knowledge and experiences, the knowledge and experiences themselves can often be consciously accessed. 我們的行為無意識的受到知識及經驗影響,但這些行為都是可以被有意識地分析的。

Is gender equality a dream?

Despite the majority believing in equal treatment for both genders, women don’t always experience it. When asked if they have full equality with men, four in 10 (40%) disagree. 然而,雖有大多數的人認為男女應享有平等權力,但只有六成的女性覺得自己在所處國家中,享有和男性一樣的自由去追求夢想。

Ipsos Taiwan: 3/4 of Respondents Say Abortion Should Be Permitted

Three quarters (74%) of respondents in 23 countries around the world say abortion should be permitted. 45% say it should be permitted whenever a woman decides she wants one.
以全球來看,將近半數的受訪者認為只要孕婦有墮胎意願,墮胎就應該無條件被允許。如果再加上有條件地認為墮胎應被允許來計算,全球則有高達七成五的民眾支持墮胎。

Mobile Wallet Payments – The Next Big Wave in India

What is common thread among the business men, students, IT professionals, rural farmers and Kirana store owners?

Ipsos Taiwan: 4 Common Myths About Mobile Respondents

We identified 4 common myths the average market researcher believes to be true about mobile respondents. 為了揭發真相,益普索在過去六個月完成了一個三階段的跨國研究,來鑑別一般市場研究人員對於透過行動裝置進行調查所常見的四個迷思。