Smarter, richer, but not necessarily happier: Hong Kongers nine years on

Since its launch in 2006, the Ipsos Media Atlas survey continues to reveal the media consumption, attitudes and lifestyle habits of Hong Kong consumers. Nine years on, we compared the 2006 survey results with this year’s to reveal the evolution of Hong Kong consumers.

Tim Farmer joins Ipsos as Global Managing Director of Ipsos MediaCell

Connect division where he will lead the deployment of MediaCell, the Ipsos breakthrough approach to electronic TV and Radio audience measurement.

2014 Affluent Asia Pacific Survey Launch

Affluent Asia Pacific is the reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 18% by income of the population.

Ipsos MediaCT Launches PLSme!

Ipsos MediaCT today announced the launch of PLSme!, a unique research approach specifically developed for media and content brands to better understand audience behaviour, engagement and monetisation opportunities.

APAC Affluent Back to Growth – Ipsos PAX Study

HONG KONG – Global Market Research firm Ipsos today release the 2013 PAX survey results, Asia’s most comprehensive survey of the upscale affluent market covering 11 countries across the region.