Ipsos Launches InnoConstruct to Help Clients Build Better Concepts

InnoConstruct is a new tool for identifying the best combination of concept elements, including headline, insights, benefits, reasons to believe, brand, price, and package.

Telcom: Case Study- Brand Health Monitoring

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Self-Storage Development and Investment Opportunities in Greater China

Taiwan shows strong potential to develop a sizable self-storage industry, write Ipsos Business Consulting in Inside Self-Storage International magazine. Driving consumer awareness of the service will be key to the industry expand beyond the current 18 brands operating 75 locations within the capital, Taipei, to other cities in the country. Doing so will help the market will grow by 20% over the next three-to-five years. Get in touch with our self-storage experts at hongkong.bc@ipsos.com

Ethno+graphy

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Vidya Sen Promoted as Executive Director and Head of Ipsos InnoQuest, India

Vidya Sen has been promoted as Executive Director and Head of Ipsos InnoQuest, India business with effect from 17 September, 2014. Vidya is successor to Amit Adarkar, who is now Managing Director of Ipsos Research Pvt. Ltd.

Join Ipsos InnoQuest at ESOMAR Asia Pacific

Ipsos InnoQuest will be speaking at the upcoming ESOMAR Asia Pacific conference, which will take place May 11th – 13th in Jakarta.

October – New Ipsos Archetypes Offer Deeper Insight into CPG Innovations

To help marketers better gauge the success potential of their latest innovations, Ipsos InnoQuest, the innovation and forecasting experts at Ipsos, has developed a new Archetype IQ System for classifying consumer packaged goods innovations into 12 Archetype profiles.