Tim Farmer joins Ipsos as Global Managing Director of Ipsos MediaCell

Connect division where he will lead the deployment of MediaCell, the Ipsos breakthrough approach to electronic TV and Radio audience measurement.

Beyond Advertising CTR

Beyond Advertising CTR

Ipsos ASI Creates a ‘Smart’ New Research App to Measure Brand Touchpoints in Real-Time

London, UK – Ipsos ASI is putting brand research right into the hands of consumers. The company’s team of advertising research specialists has launched Brand Shout, a new smartphone app that allows brands to better understand real-time reactions to their advertising and brand experiences.