Brand Influence of 85C & Starbucks

The latest Ipsos Most Influential Brands in Taiwan has indicated that two main brands of coffee chain store, Starbucks and 85°C, have occupied two positions in the top 3 brands in the restaurant category.
益普索(Ipsos)百大影響力品牌研究報告指出,在餐飲通路類別前三名當中,星巴克與85度C兩大連鎖咖啡品牌就占據了兩個名次

Perceptions Are Not Reality

Ipsos’ latest Perils of Perception survey highlights how wrong the public across 40 countries are about key global issues and features of the population in their country.
益普索(Ipsos)的「感知的危險(Perils of Perception)」調查40個國家的民眾,對於自己國家內社會議題的「感覺」與「實際情況」相差的程度。

Acceptance of Homosexuality in Taiwan

According to a survey conducted by Ipsos in Taiwan, about half of Taiwanese think homosexuality is morally acceptable, while only about 20% of Taiwanese think it is not. 在台灣,有近五成的人認為同性戀在道德上是可以被接受的,約兩成的人認為在道德上不可以被接受。另外有近三成認為同性戀無關乎道德。

Technology Gives Families More Opportunities to Connect

In a recent research conducted by Ipsos Millennials, Kids & Family Center of Excellence, it is also found that technology indeed gives families more opportunities to connect. 益普索(Ipsos)的千禧世代、兒童及家庭卓越中心(Millennials, Kids & Family Center of Excellence)從最近在美國執行的研究中也有同樣發現,科技其實帶給家庭更多彼此分享的機會!

New Ipsos Study – “What Worries the World”

The new Ipsos study “What Worries the World” is an online survey of adults aged under 65 in Argentina, Australia, Belgium, Brazil, Canada, China, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Poland, Peru, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States.

Ipsos Connect Launches Connect:Live

With advertisers spending more of their campaign budgets in online video and Facebook growing rapidly as a preferred platform, Ipsos Connect has developed Connect:Live to help clients select the best creative to launch and measure the brand impact of their live campaign buys.

ASEAN Automotive–Huge Potential

Over the past decade many OEMs had strategies that focused on emerging markets that had obvious growth potential, notably China, India and Brazil. As they review their growth strategies, the case for investment in one of the world’s most dynamic automotive clusters – ASEAN – becomes most compelling.
過去幾十年,汽車產業OEM(原始設備製造商)都將策略著重在擁有大量人口及明顯成長潛力的市場,比如說中國、印度及巴西等等,但近年世界各地的傳統汽車產業業績持續停滯或下滑,反倒是東協等國之發展逐漸引人注目。Ipsos Business Consulting針對東協幾個在汽車產業上具有相當潛力且活躍的新興國家市場提出預測及分析。

Where Discussion about Pokemon GO Happens

Do you know how many people are like you, striving on becoming a Master of Pokemon Go? Ipsos uses Social Listening technique to analyze the discussion on the Internet, understanding how it went viral and became the most discussed mobile game.你知道有多少人跟你一樣正在努力成為寶可夢大師嗎?Ipsos利用Social Listening的技術爬取社群網路資料,經過專業分析,探討寶可夢Pokemon GO如何在網路上成為話題中心,瞭解寶可夢魅力究竟為何能坐穩手遊界當紅炸子雞的寶座。

Online Security Top of Mind for 18 Year Olds

Perils and Possibilities: Growing Up Online (Ipsos/UNICEF Poll) report delivers findings from UNICEF and Ipsos’ new opinion poll of more than 10,000 18-year-olds from 25 countries reveals young people’s perspectives on the risks they face growing up in an increasingly connected world. 益普索(Ipsos)與聯合國兒童基金會於上個月公布「危險與可能性:成長於網絡的時代」(Perils and Possibilities: Growing up Online)的全球調查報告,針對來自25個國家超過萬名的18歲青少年進行意見調查,瞭解這些成長於網路世界的年輕人,對於在網路當中有可能遇到的風險的看法。

Press Release: Online Security Top of Mind for Asian 18 Year Olds

The Perils and Possibilities: Growing Up Online poll took place among 18 year olds with internet access in 25 countries around the world. This UNICEF / Ipsos study shares insights on teenagers’ behavior and expectations from the online world they grew up with.