Malaysia: The Impact of GST (Goods Services Tax)

Over half of Malaysians have been impacted by GST when it comes to their shopping behavior. Malaysia – An Ipsos study conducted among 1,002 Malaysians across states and demographics in peninsular Malaysia, to measure pre and post GST spending.

Ipsos Malaysia Event: Unlocking Retail & Shopper Potential in your local markets

Join us on a two-hour interactive discussion on Unlocking Retail & Shopper Potential in your local markets. Take this opportunity to quiz our experts, during the event or over lunch after, on how to optimize your retail business and shopper purchase!

Ipsos Global Trends 2014

Global Trends Report in which we have used survey findings alongside other sources to highlight ten key trends.

Ipsos MediaCT Launches PLSme!

Ipsos MediaCT today announced the launch of PLSme!, a unique research approach specifically developed for media and content brands to better understand audience behaviour, engagement and monetisation opportunities.

Powering ASEAN’s Growth

Territorial oil disputes, rising fuel prices, nuclear disasters and choking smog levels have brought energy issues sharply into focus in recent years. Opinion polls have highlighted the concerns from all countries about the safety, affordability and sustainable supply of energy.

The Rise of the Vernacular Middle Class

The middle class in Malaysia, which grew rapidly during the early 1990s boom years, are now seen as the most attractive class for marketers due to their size and their ability to purchase (and appetite for) consumer goods.

Using Mobile to Understand Consumers

Using mobile to understand consumers 35% of the Malaysian population owns a smartphone, with over half of these people accessing the internet from their device every day (Our Mobile Planet: Malaysia. Ipsos 2013).

Ensuring Shelf Stand Out in a Crowded Market

Deliberating” and “choosing” are two separate processes… Deliberating invokes a “deliberative mind-set”, allowing us to identify a need and consider various options, and Choosing invokes an “implemental mindset”

Join Ipsos InnoQuest at ESOMAR Asia Pacific

Ipsos InnoQuest will be speaking at the upcoming ESOMAR Asia Pacific conference, which will take place May 11th – 13th in Jakarta.

The Rise of the Vernacular Middle Class

The middle class in Malaysia, which grew rapidly during the early 1990s boom years, are now seen as
the most attractive class for marketers due to their size and their ability to purchase (and appetite
for) consumer goods.